Food and Retail Solutions

CFPM Renewal Email Template

Optimized for deliverability with your brand colors

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HTML Source Code

<!DOCTYPE html>
<html style="margin:0; padding:0;">
<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  <meta name="x-apple-disable-message-reformatting">
  <title>CFPM Renewal Reminder</title>
</head>
<body style="margin:0; padding:0; font-family:'Segoe UI', Arial, sans-serif; background-color:#f5f5f5; color:#333333;">
  <table width="100%" cellpadding="0" cellspacing="0" style="border-collapse:collapse; background-color:#f5f5f5;">
    <tr>
      <td style="padding:20px;">
        <table width="100%" cellpadding="0" cellspacing="0" style="max-width:600px; margin:0 auto; border-collapse:collapse; background-color:#ffffff; border-radius:8px; box-shadow:0 2px 4px rgba(0,0,0,0.1);">
          <!-- Header -->
          <tr>
            <td style="background-color:#4a9fa5; padding:30px 20px; text-align:center; border-radius:8px 8px 0 0;">
              <h1 style="font-size:28px; color:#ffffff; margin:0; font-weight:600;">CFPM Renewal Reminder</h1>
              <p style="font-size:14px; color:#e8f4f5; margin:8px 0 0 0;">Act now to avoid lapse in certification</p>
            </td>
          </tr>

          <!-- Main Content -->
          <tr>
            <td style="padding:30px 20px;">
              <p style="font-size:16px; color:#333333; margin:0 0 16px 0; line-height:1.6;">Hi {{first_name}},</p>

              <p style="font-size:16px; color:#d64545; margin:0 0 16px 0; line-height:1.6;"><strong>Your Minnesota CFPM certification has expired on {{formatted_expiry}}</strong>.</p>

              <p style="font-size:16px; color:#555555; margin:0 0 24px 0; line-height:1.6;">To regain your CFPM certification, you'll need to complete the initial course. Use the coupon code below to get an exclusive discount:</p>

              <!-- Coupon Box -->
              <table width="100%" cellpadding="0" cellspacing="0" style="border-collapse:collapse; background-color:#f9f3e6; border-left:4px solid #B8860B; margin-bottom:24px;">
                <tr>
                  <td style="padding:20px;">
                    <p style="font-size:14px; color:#666666; margin:0 0 8px 0;">Your exclusive coupon code:</p>
                    <p style="font-size:24px; color:#B8860B; font-weight:bold; margin:0; font-family:'Courier New', monospace; letter-spacing:2px;">{{coupon_code}}</p>
                    <p style="font-size:13px; color:#888888; margin:8px 0 0 0;">Get {{discount_percent}}% OFF on renewal</p>
                  </td>
                </tr>
              </table>

              <!-- CTA Button -->
              <table width="100%" cellpadding="0" cellspacing="0" style="border-collapse:collapse; margin-bottom:24px;">
                <tr>
                  <td style="text-align:center;">
                    <a href="https://app.virtualcfpm.com/checkout?coupon={{coupon_code}}" style="display:inline-block; background-color:#4a9fa5; color:#ffffff; padding:14px 32px; text-decoration:none; border-radius:6px; font-weight:600; font-size:16px; border:2px solid #4a9fa5;">Renew My CFPM Now!</a>
                  </td>
                </tr>
              </table>

              <p style="font-size:14px; color:#888888; margin:0; line-height:1.6; border-top:1px solid #eeeeee; padding-top:16px;">Questions? Contact us at <a href="mailto:support@virtualcfpm.com" style="color:#4a9fa5; text-decoration:none;">support@virtualcfpm.com</a></p>
            </td>
          </tr>

          <!-- Footer -->
          <tr>
            <td style="background-color:#f9f9f9; padding:20px; text-align:center; border-top:1px solid #eeeeee; border-radius:0 0 8px 8px;">
              <p style="font-size:13px; color:#333333; margin:0 0 12px 0; font-weight:600;">Trace Ludewig</p>
              <p style="font-size:12px; color:#666666; margin:0 0 12px 0;">Owner &amp; Instructor, Food and Retail Solutions</p>
              <p style="font-size:12px; color:#666666; margin:0 0 4px 0;">
                <a href="tel:763-283-7941" style="color:#4a9fa5; text-decoration:none;">763-283-7941</a> &bull; <a href="https://www.virtualcfpm.com" style="color:#4a9fa5; text-decoration:none;">www.virtualcfpm.com</a>
              </p>
              <p style="font-size:12px; color:#666666; margin:0 0 12px 0;">
                <a href="mailto:trace@cfpm.com" style="color:#4a9fa5; text-decoration:none;">trace@cfpm.com</a>
              </p>
              <p style="font-size:11px; color:#888888; margin:0 0 12px 0;">12760 Aberdeen Street NE, Ste #318<br/>Blaine, MN 55449</p>
              <p style="font-size:11px; color:#bbbbbb; margin:0 0 8px 0; border-top:1px solid #eeeeee; padding-top:12px;">
                <a href="{{unsubscribe_link}}" style="color:#4a9fa5; text-decoration:none;">Unsubscribe</a> &bull; <a href="https://app.virtualcfpm.com/privacy" style="color:#4a9fa5; text-decoration:none;">Privacy Policy</a>
              </p>
              <p style="font-size:11px; color:#bbbbbb; margin:0;">&copy; 2026 Virtual CFPM. All rights reserved.</p>
            </td>
          </tr>
        </table>
      </td>
    </tr>
  </table>
</body>
</html>

Template Variables

{{first_name}} - Recipient's first name
{{cfpm_number}} - CFPM certificate number
{{formatted_expiry}} - Expiration date
{{days_remaining}} - Days until expiry
{{coupon_code}} - Discount code
{{discount_percent}} - Discount percentage
{{unsubscribe_link}} - Unsubscribe URL

✓ Deliverability Optimizations

  • ✓ Table-based layout for maximum compatibility
  • ✓ All CSS inline (no <style> tags)
  • ✓ Proper DOCTYPE and meta tags
  • ✓ Brand colors (#4a9fa5 teal, #B8860B gold)
  • ✓ Clear unsubscribe link in footer
  • ✓ Mobile-responsive with max-width
  • ✓ No excessive links or capitalization
  • ✓ Proper alt text fallbacks
  • ✓ Clear hierarchy and spacing